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Fantasy, Farms, and Freemium: What Game Data Mining Teaches Us About Retention, Conversion, and Virality

This past Saturday I had the pleasure of delivering a keynote presentation at the 2011 Mining Software Repositories (MSR 2011) conference (part of the pleasure being the location, Waikiki beach in Hawaii). My slides are available in pdf (1.3M) and ppt (13.5M). The talk explores how to use mined gameplay data to reduce the cost […]

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