Tag Archives: freemium

Fantasy, Farms, and Freemium: What Game Data Mining Teaches Us About Retention, Conversion, and Virality

By Jim Whitehead | Published: May 26, 2011

This past Saturday I had the pleasure of delivering a keynote presentation at the 2011 Mining Software Repositories (MSR 2011) conference (part of the pleasure being the location, Waikiki beach in Hawaii). My slides are available in pdf (1.3M) and ppt (13.5M). The talk explores how to use mined gameplay data to reduce the cost […]

Posted in Academics, Games | Also tagged cityville, data mining, icse 2011, madden 2011, msr 2011, pgr4, retention engineering, social network games, user acquisition | Comments closed

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